In reception , TikTok title it has get hold of “ ' creative person - first ' understanding with every other recording label and newspaper publisher ” and that “ Universal ’s ego - serve action are not in the unspoilt interestingness of artist , ballad maker and fan ”
Last dark ( January 30),Universal Music Group(UMG ) print an clear missive herald its purpose to take away medicine from artist sign on to the publishing house and recording label from unforesightful - chassis video recording platformTikTok , which has since react in a command of its own .
A scant leaning of UMG creative person whose medicine is carry to fly from the weapons platform isTaylor Swift , Bad Bunny , The Weeknd , Drake , Billie Eilish , Justin Bieber , Adele , Coldplay , J Balvin , Post MaloneandSophie Ellis - Bextor – whose 2001 track‘Murder On The Dancefloor ’ has die in particular viralthrough TikTok keep an eye on the spillage ofSaltburn .
In its program line , UMG announce that its licensing understanding with TikTok expires today ( January 31 , 2024 ) and that negotiation to reincarnate the contract bridge have fall down light .
Universal Music Group, TikTok. Credits: SOPA Images/LightRocket via Getty Image
fit in toReuters , TikTok and UMG first attain an arrangement in February 2021 .
UMG write : “ In our contract bridge replacement discourse , we have been weigh [ TikTok ] on three vital egress — appropriate recompense for our creative person and songster , protect human creative person from the harmful personal effects of AI , and on-line prophylactic for TikTok ’s user .
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# dive into TikTok
In its financial statement , UMG announce that its licensing concord with TikTok expires today ( January 31 , 2024 ) and that negotiation to regenerate the contract bridge have fall myopic .
This was harmonize toreuters , tiktok and umg first touch an understanding in february 2021 .
UMG compose : “ In our declaration rehabilitation word , we have been squeeze [ TikTok ] on three vital subject — appropriate recompense for our creative person and songwriter , protect human creative person from the harmful effect of AI , and on-line refuge for TikTok ’s user .
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This was our effect commission is dim-witted : to help oneself our artist & ballad maker reach their corking originative and commercial-grade electric potential , which is why we must call fourth dimension out on tiktok .
teach More : https://t.co / yJDQ7FdgNcpic.twitter.com / Lhluz1ez5H
— Universal Music Group ( @UMG)January 31 , 2024
# diving event into Universal Music Group
memorise More : https://t.co / yJDQ7FdgNcpic.twitter.com / Lhluz1ez5H
— Universal Music Group ( @UMG)January 31 , 2024
On the subject of creative person recompense , UMG take “ TikTok nominate pay our creative person and songwriter at a pace that is a fraction of the charge per unit that likewise deposit major societal political platform compensate ” , which it suppose history for one per centime of its tax revenue .
“ finally TikTok is attempt to build up a medicine - found business organisation , without bear bonnie note value for the euphony , ” UMG write .
tint on creative person and drug user refuge on the program , UMG write in its missive that “ the only mean uncommitted to assay the remotion of infringing or problematical message ( such as adult deepfakes of creative person ) is through the monumentally cumbrous and ineffective summons which equal to the digital combining weight of ‘ wallop - a - groyne ’ .
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UMG also allege that TikTok resort to “ bullying ” when UMG offer the program “ take like step as our other married person platform to judge to cover these issue ” .
UMG also say that TikTok render to “ strong-arm us into accept a mint deserving less than the old good deal , far less than fairish marketplace time value and not brooding of their exponential ontogenesis ” by “ selectively remove the euphony of sure of our explicate creative person , while maintain on the political platform our hearing - push back worldwide superstar ” .
Photo Illustration by Idrees Abbas / SOPA Images / LightRocket via Getty Images )
“ TikTok ’s maneuver are obvious : apply its program powerfulness to injure vulnerable creative person and try out to restrain us into grant to a unsound spate that undervalue medicine and shortchanges creative person and songster as well as their devotee , ” UMG write .
In closure , UMG take note that while it see and acknowledge the gist remove its medicine from TikTok will have on up - and - hail artist , it is unswerving in its conclusion and “ an overrule province to our artist to agitate for a unexampled correspondence under which they are fitly recompense for their piece of work , on a program that value human creativeness , in an surroundings that is secure for all , and efficaciously moderated ” .
This was today ( january 31 ) , tiktokpublished its own affirmation in reaction to umg , incriminate the publishing house of push a “ sham story and empty words ” and for order its “ own avaritia above the interestingness of their creative person and songster ” .
TikTok ’s light command mention that UMG has “ choose to take the air off from the sinewy reinforcement of a political platform with well over a billion user that answer as a spare promotional and find fomite for their gift ” .
This was the chopine ’s reply stop by claim it has “ been capable to pass ‘ creative person - first ’ agreement with every other recording label and publishing house .
clear , Universal ’s ego - help action are not in the effective interest of artist , songster and rooter .
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